Each year, department stores all over Manhattan bring back tradition and holiday spirit by creating window displays. Taking window-shopping to another level, locals and visitors anticipate what is to come behind the glass. Peeking in you will not only see the fashionable clothes hanging on the precise-put mannequins, you will find that there is much more to the display than fashion.
The best stores in New York City find a way to exhibit the bringing of the holiday season mixed with trending fashion. While the goal is entice buyers to get off their bum and shop in their store, window displays are designing and building art installations of some sort to reel in shoppers.
On November 28th, Macy’s on Herald Square unveiled their work of artistry and boy is it dazzling! While Macy’s never fails to please us, this year’s display, “A New York Holiday,” is what I call a
street-state-of-the-art display for technology. This art installation not only uses multimedia in ways where it stands out amongst the others, but the Macy’s Director of Window Paul Olszewski, points out that they are not using technology just to use technology.
“This year we really pushed technology- and it was a delicate balance between technology and true artistry of the craftsmanship of windows. So, we didn’t use technology to use the sake of technology, we used it to enhance the artistry.”
So take a moment to gaze at the sparkling wonder behind the glass that seems to wow us every year. Or better yet, if you live in the area, I recommend you take a stroll by these spectacular annual shopping scenes.
By Alexa Eskinazi, Angel Orensanz Foundation for the Arts